Collaborations – A Cauldron of Thoughts

Social media marketing requires a lot of planning, brainstorming and execution in order to make any page stand out. The term Social Media Marketer is not limited to posting images and writing captions, it encompasses a whole lot of strategizing to come up with the right plan for the brand. It is important to remember that each brand is different and for every brand a different strategy needs to be adopted. One cannot use the same methodology for all brands and expect each one to work. This is why Social Media Marketing is not a simple affair, professionals may make it look simple, but there is a lot of hard work behind each post.
At Hi! the focus has always been towards providing a nuanced and customized approach to each brand. The company believes in Brand Storytelling, such that each brand page speaks for itself. The approach towards each brand is an open approach, wherein experts take in the information and design a strategy that resonates with the brand image. The image that is built on social media is going to have a lasting impression on the target audience and if you are looking to convert this audience into customers, it is vital that they have a sense of belonging with your page.

When we talk about social media, there are different steps such as product photography, videography, graphic designing, content writing and page management. Hi! has successfully provided all these services to their client and managed to create a unique identity for each brand. One of their clients is Infign, which began as an online store for uniquely crafted, wooden products. Infign offers a range of products such as luggage tags, coasters, organizers, wall clocks and much more. Over time the brand grew substantially and today it has branched out into its own website with the option to purchase directly. Boasting 9400 followers, Infign is on the road to becoming 10K soon! Efforts of the hardworking team of Hi! made this feat possible for Infign and helped it gain massive popularity.

One another important aspect of a good social media strategy is to make the page attractive and appealing to the masses. It should create a persona that resonates well with each customer. The team behind Hi! gives a lot of thought to this and thus comes up with winning layouts that will attract any potential customer that lands on the page and convert them into a lead. This again is made keeping in mind the requirements of the brand, their target audience and the brand identity.

To conclude, social media marketing is the ‘in’ thing to do, however it is not something that can be done easily by everyone. It requires a special understanding and a professional approach, especially if you are looking to enhance your brand image and identity and if you wish to attract more customers. Remember, everyone can take images and post them, only professionals can pull in the crowd! So invest in a professional social media marketing company today!

Being an entrepreneur leads to a number of hardships, but if you are a woman, be ready to face a multitude of problems! But what sets women entrepreneurs apart from others? Do they conduct business differently? Or are they more efficient? The answer lies in the fact that women entrepreneurs manage multiple roles beautifully. They are the homemakers as well as the breadwinners. They are responsible for the well-being of their kids while also ensuring that their professional roles are adequately managed. This talent of being multifaceted is unique for women and therefore they make for excellent entrepreneurs.

Home Industry Incubator (Hi!) recently celebrated International Women’s Day with a very interesting campaign. Hi! which is predominantly owned and managed by women employees is a prime example of successful women entrepreneurship. The campaign focused on promoting all of the women clients who run a successful start-up or an established organization. From apparel makers to home bakers and even coaching class owners. It was delightful to read their stories and understand the underlying principle which makes them a success. It was aptly observed that each of these successful entrepreneurs have trusted their instincts in their craft and have thus gone ahead and established their brands. These women are successfully running their organizations while also being married, running the home and doing other ‘duties’ which are expected off them.

The campaign then shifted their focus towards their own employees who are playing different roles and are helping the company to grow. Again, what one could observe from these amazing stories was the fact that every employee had a vision for themselves and they set about to achieve it. Not only did they consider hustling and achieving something big, they worked towards it meticulously. Given the immense talent that is backing this company, no wonder it is reaching the sky!

Women entrepreneurs in our humble opinion will bring about a major change in the corporate world. It will slowly build the industry and make it more accepting of all genders. Not very long ago, women were considered the weaker sex and were confined to traditional roles. But these barriers have been broken and today what women can achieve is open for all to see and learn. It won’t be long when women will be at par with men at everything.

This blog is thus dedicated to all the strong women who took it upon themselves to rise above the obvious and play multiple roles. To make their mission to make a name for themselves and not be known only for being someone’s daughter, wife or mother. It is time, they banded together for the achievement of personal as well as professional goals!

To end this blog, let us quote Hillary Clinton:

“Women are the largest untapped reservoir of talent in the World.” So don’t leave them untapped, let them soar and achieve!

Category: Collaborations

Hiring Professionals for Digital Marketing: A Reasonable Discourse

Celebrating Women’s Day with Aplomb